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SPHE Unveils Multi-Million Dollar Marketing Campaign for CLOUDY
Sony Pictures Home Entertainment Unveils Multi-Million Dollar Marketing Campaign for the January 5 Blu-Ray™ and DVD Release of CLOUDY WITH A CHANCE OF MEATBALLS
National Promotional Partners Include Ronzoni® Family of Pasta Brands, Spot Shot® Instant Carpet Stain & Odor Eliminator, Buca di Beppo® Restaurants, Carl's Jr.® and Hardees® Restaurants, and Chuck E. Cheese's®
CULVER CITY, CALIF. (December 21, 2009) – Sony Pictures Home Entertainment will create a nation-wide wave of hunger for the release of Sony Pictures Animation's Cloudy With A Chance of Meatballs, when it arrives on Blu-ray + DVD + PSP Digital Combo Pack, 2-Disc super-size DVD, 1-Disc DVD, and PSP on January 5, 2010. Cloudy With A Chance of Meatballs will be supported by a multi-million dollar TV, out-of-home, radio and online advertising campaign, along with a number of wide-ranging promotions with national partners including Ronzoni® Family of Pasta Brands, Spot Shot® Instant Carpet Stain & Odor Eliminator, Buca di Beppo® Restaurant, Carl's Jr.® and Hardees® Restaurants, Chuck E. Cheese's®.
"Cloudy With A Chance of Meatballs appeals to a very broad audience which allows us to leverage a number of exciting promotional campaigns with our national brand-name partners," said Marc Rashba, SPE's Vice President of Marketing. "Each promotional partner will offer a different way to engage consumers to enhance their shopping experience, whether it's a collectible toy for kids or added awareness for parents at restaurants and on packaged goods."
Following is an outline of national promotional partnerships for Cloudy With A Chance of Meatballs: Ã¢Â€Â¢ Ronzoni Family of Pasta Brands is offering a four dollar rebate by mail for the purchase of a Cloudy With a Chance of Meatballs DVD or Blu-ray and two packages of any of their pasta brands. Almost nine million packages will feature characters and logos supporting the DVD release and rebate promotion. Participating brands include Ronzoni®, San Giorgio®, Prince®, Creamette®, Skinner® and American Beauty®. Ã¢Â€Â¢ Spot Shot Instant Carpet Stain & Odor Eliminator will run a promotion with a free Spot Shot with the purchase of the DVD or Blu-ray™ from January 5, 2010 through March 31, 2010. The freebie will be supported with FSI (33mm circ; 1/03/10), 2 full-page print ads in People Magazine (3.45mm circ ea; running 12/28/09 & 1/18/10), a full-page ad in Entertainment Weekly (1.72mm circ; 1/08/10), 650,000 Bottle Neckers and Package IRCs (Instant Redeemable Coupons) (all retailers), in-store POP, and online placements. Ã¢Â€Â¢ Buca di Beppo will offer a Cloudy With A Chance of Meatballs-themed special Meatball Pizzain its 88 locations from January 3 – March 31. The promotion will be supported with an FSI Coupon (31mm circ), almost a million "Cloudy" placemats with a DVD coupon, in-store signage and table tents, and online placements. The first 25 customers at each location who order a "Cloudy" Meatball Pizza will receive free DVD via return mail. There will also be a local Southern Californian restaurant manager contest to win a trip to Sony Studios. Ã¢Â€Â¢ Carl's Jr. and Hardees restaurants will run a national promotion January 11 through March 9, 2010, featuring one of four collectible themed toys given away in every Cool Kids Combos® meal, while supplies last. Approximately five thousand store locations will participate with the support of in-store signage and online at www.carlscoolkids.com and www.hardeescoolkids.com. Ã¢Â€Â¢ Chuck E. Cheese's is offering a promotion of a "$19.99 Meal Deal" (Save up to $15) and a "Buy 60 Tokens/Get 40 Free!" ($10 savings) at the more than 500 restaurants nationwide. This national promotion will run from February 1 – March 31, 2010 and will be supported by in-store table tents and TV screens.
CLOUDY WITH A CHANCE OF MEATBALLS will be available on Blu-ray + DVD + PSP Digital Combo Pack for $39.95 SRP, on 2-Disc super-size DVD for $34.95 SRP, on 1-Disc DVD for $28.96 SRP, and on UMD for PSP for $24.94 SRP. Based on the beloved bestselling children's book, the CG-animated film features the all-star voice talents of Bill Hader (Night At The Museum: Battle Of The Smithsonian), Anna Faris (HOUSE BUNNY, SCARY MOVIE franchise), James Caan (GET SMART, TV's "Las Vegas"), Andy Samberg (TV's "SNL"), Mr. T (ROCKY 3, TV's "The A-Team"), and Neil Patrick Harris (TV's "How I Met Your Mother") in the story of Flint, an outcast inventor who creates a machine that rains down food on his hungry town.
CLOUDY WITH A CHANCE OF MEATBALLS has a running time of approximately 93 minutes and is rated PG. Visit Sony Wonder on the Web at www.SonyWonder.com. Artwork and digital clips are available for download at www.sphepublicity.com. Visit Sony Home Entertainment on the Web at www.SonyPictures.com.
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ABOUT SONY PICTURES ANIMATION
Sony Pictures Animation exemplifies the next generation of CGI storytelling to produce a variety of animated entertainment for audiences around the world. Its second film, SURF'S UP was nominated for an Academy Award for Best Animated Feature and won two Annie Awards. Its first film, OPEN SEASON, was a box office success and the #2 DVD title of the year for Sony Pictures Home Entertainment in 2007. Sony Pictures Animation is an operating unit of Sony Pictures Digital Productions.
ABOUT SONY PICTURES HOME ENTERTAINMENT
Sony Pictures Home Entertainment is a Sony Pictures Entertainment company. SPE is a division of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 100 countries. Sony Pictures Entertainment can be found on the World Wide Web at www.sonypictures.com. For more info on Blu-ray Disc, visit www.sonypictures.com/bluray.
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